Case Studies

Digital Events During COVID-19: 3rd International HundredK+ Cohorts Consortium Summit

Plan and support G2MC’s annual International HundredK+ Cohorts Consortium Summit with 100% remote participation.

Client

Global Genomic Medicine Collaborative (G2MC)

Challenge

Convene genomic and translational science researchers and healthcare stakeholders from around the world for a 2-day summit during the COVID-19 pandemic.

Palladian Approach

International meetings demand an extra level of knowledge and expertise to navigate cultural differences, time zones, and language barriers. Add a pandemic like COVID-19 to the mix, and you need a team of savvy and resourceful meeting planners with digital event strategy expertise. Building on our support for the 2019 International HundredK+ Cohorts Consortium Summit in Reykjavik, Iceland, our planners were all set to launch the 2020 meeting in Santiago, Chile, when the pandemic struck. Working remotely, our planners quickly strategized a digital solution tailored to G2MC’s needs. Our planners’ response typified Palladian’s “We won’t let the client down no matter what” philosophy.

Results

The 2020 digital summit had 170 participants from 28 countries, a 45% increase over the 2019 meeting, and the digital event strategy we employed boosted engagement over previous years through 1:1 messaging and interactive presentations. From the keynote address by Dr. Francis Collins to discussions about innovative COVID-19 research, the G2MC digital conference ran smoothly and on time.

Services

Our meeting and conference planners are certified digital event managers who strive to keep costs down and provide personalized service. During crises like the COVID-19 pandemic, they transform traditional in-person meetings into lively, engaging digital events.

Our award-winning in-house design, science and health writing, strategic communications, and technology staff work in sync our meeting planners to provide comprehensive support for in-person and digital events and meetings. And because our employees stay at the company for many years, they maintain long-term positive relationships with our clients. Recent and past services provided to G2MC include:

  • Digital event strategy and audience experience design
  • Meeting website and app development
  • Green event planning, registration, and logistics
  • Venue selection and negotiation
  • Materials design, development, and printing
  • Vendor management
  • Menu planning
  • On-site coordination and staffing
  • Post-event follow-up

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