Case Studies

 

Cure Sickle Cell Initiative

Provide strategic communications support for the launch of the Cure Sickle Cell Initiative.

Client

National Heart, Lung, and Blood Institute (NHLBI)

Challenge

Develop a unified content strategy to promote the Cure Sickle Cell Initiative and to educate and drive engagement with the public.

Palladian Approach

When the NHLBI launched a major research effort to develop genetic therapies for sickle cell disease, Palladian developed a communication strategy to nurture this collaborative research effort. We worked in concert with the NHLBI’s communications and media relations staff and used audience research data to craft a strategic communications and outreach plan targeting patients and patient advocacy organizations, physicians, and researchers. Within a month’s time, working to coincide with National Sickle Cell Awareness Month, Palladian developed a content strategy that combined audience research, a competitive analysis and audit to create robust recommendations for content creation, packaging, and promotion. We wrote and designed fresh content for the sickle cell portion of the NHLBI website and online channels. We also wrote and designed a suite of informational materials, including a new printed brochure describing 70 years of research investment in sickle cell disease, social media graphics, and handouts for patients in English and Spanish.

Results

During the first month after the launch of Cure Sickle Cell, pageviews of the sickle cell portion of the NHLBI website increased 76% from the prior month and had the highest click-through rate on the NHLBI site. The strategy and execution of the Cure Sickle Cell pages has become a model for developing a digital presence for other priority initiatives.

Services

  • Communication Strategy
  • Content Strategy
  • Plain language science writing
  • User interface design
  • Graphic design

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